Trash the Dress / Drown the Gown

…It’s enough to give brides nightmares – wedding gowns dragged in mud, snagged on bushes, rolled in sand or drowned in seawater. Yet a photo shoot trashing the wedding dress is a popular concept overseas, and after a test trashing with a model at Tahunanui Beach on Saturday, a Nelson photographer is keen to bring it to our region… [Nelson Evening Mail]

Trash the Dress / Drown the Gown is not a particularly new concept, but it’s one that has been slow to catch on in this part of the world.  I suspect that misconceptions about what goes on at a Trash the Dress photo shoot have more than a little to do with that.

Point in case, the headline to the article linked above:

“New trend ruins wedding dresses”

It’s an attention grabber. But it’s also totally wrong.

In spite of the name, Trash the Dress is not about wrecking your gown, or disrespecting the traditions around a wedding. It IS about getting the most mileage out of your wedding gown – getting images that just aren’t possible on your wedding day while your guests are waiting, while you still have to get several more hours’ wear out of the gown.

And really, what’s not to like about a chance to get back into your wedding dress and glamming it up in a totally different context from your formal wedding photos?

It’s not always messy, though gumboots are usually a sensible accessory. The possibilities are only limited by a bride’s imagination, and her willingness to take risks. From messing about with an umbrella and a high pressure hose, to literally jumping in the deep end of a swimming pool or the ocean; the mood can be wild, or serene, mischievous or romantic – and every couple’s photos will be different.

I guess that’s some of the appeal – The rulebook is tossed, and tradition gets set aside. And the resulting images are breathtaking, eye-catching, and beautiful. Suddenly, instead of sitting politely through a standard album of  traditional wedding photos, you find yourself eagerly turning pages, asking questions,  and emotionally connecting with the images.

That’s why I’m so excited to see Sandra Johnson, Boutique Photography and John Jepson, Feijoa Films adding  Drown the Gown to their respective portfolios. They each have the vision, passion, and [most importantly] the mad-camera-skillz to take a Trash the Dress photo shoot off your wish list and into reality.

The results speak for themselves…

Here are the roughs from Saturday”s session:  photos video1 video2


1 Comment (+add yours?)

  1. suchmaschine
    Oct 27, 2010 @ 06:43:12

    Wow! what an idea ! What a concept ! Beautiful .. Amazing ? I usually don?t post in Blogs but your blog forced me to, amazing work.. beautiful ?


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